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Marketing Strategy and Organization: Building Sustainable BusinessBy Rudy Moenaert, Henry Robben, Peter Gouw

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Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to operate an organization in an imaginary competition. This publication provides a way of thinking and a method with which organizations truly can enhance their competitive strength, and make it sustainable. This book discusses five questions in the strategic domains that cause managers and leaders to lie awake at night: 1. Do we have an adequate understanding of our external and internal environments? How do we compete today? 2. What is our strategic ambition? 3. Where and how should we compete in the future? How do we optimally evaluate our strategic options? 4. How do we get to where we want to be in the future? How can we successfully implement our marketing plans? 5. What will be the return on our strategy in the future? For our customers, our shareholders, our employees, and other stakeholders? them up for the answers to these questions. In particular, We will happily wake them up for the answers to these questions. In particular, there are two groups of readers who can learn to excel in their markets. In the first place, the manager or student receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises. their markets. In the first place, the manager or student receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises. receives handles to recognize strategic marketing issues and how to find adequate solutions for these. Second, readers who teach at or advise in common or corporate universities receive an innovative and clear framework with many exercises.

• Sales Rank: #1527622 in Books
• Brand: Brand: Lannoo Publishers (Acc)
• Published on: 2010-11-16
• Original language: English
• Number of items: 1
• Dimensions: 9.58" h x .72" w x 6.70" l, 1.25 pounds
• Binding: Paperback
• 280 pages

• Used Book in Good Condition

About the Author
Prof. dr. Rudy K. Moenaert, is a professor of strategic marketing at TiasNimbas Business School, Tilburg University, The Netherlands. He is a strategic marketing consultant and a much sought-after instructor for executive managment programmes of all kinds.

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The second edition (2012) of the popular career advice book, From Graduation To Corporation, is a comprehensive guide to success in the workplace and is specifically tailored to college students and recent college graduates. It is an invitation to the "Millennials" (Generation Y) to go inside the head of a corporate veteran. By examining the thought processes of a senior executive and learning from his experiences, recent college graduates can be better prepared to narrow the gap between their expectations and the expectations of their supervisors.

This edition contains additional information on job search websites, social networking websites, college career centers, career fairs, dining etiquette, and the different generations in the workplace. Other key areas to career success include tips on resumes/cover letters, networking, interviewing, dealing with difficult people, dating at work, how to act in meetings, dress codes, how to stay organized, how to ask for a promotion/raise, Internet/email/telephone etiquette, and Andy's 73 "Corporate Commandments."

What makes this book unique is that the author not only gives us his refreshingly honest account of his climb up the corporate ladder, but also discusses his fall from the top rungs. After working for the same two bosses in the same department of a major television and motion picture studio for over twenty years, Andy Teach found himself on the unemployment line. Find out what he did right and what he did wrong so that you can reach the top rungs of the corporate ladder . . . and stay there!

• Sales Rank: #1538783 in Books
• Brand: Brand: AuthorHouse
• Published on: 2012-04-04
• Released on: 2012-04-04
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .62" w x 6.00" l, .94 pounds
• Binding: Paperback
• 248 pages

• Used Book in Good Condition

Review
"I recommend this book as a 'must read' for college graduates." -- Bettie Corbin Tucker-bookreviewers.org

"Human Resources would do itself a favor by presenting each new hire with a copy of this book."--Edward Halebian, Television Executive

"Following the advice in this book at the start of your career will give you a 'leg up' on your competition." -- Scott Braverman, former Merrill Lynch Financial Advisor

"I would highly recommend this book as a resource to students who want to succeed in their future careers." -- Stanford University Senior

"This isn't just another book...it's one of the best handbooks to have when you get into trouble or need ways to improve in many contexts of corporate life." --NVS, Computer Scientist

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• Binding: Unknown Binding
• 55 pages

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